Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts

Wednesday, March 28, 2012

iPad Mini would be just like using an iPhone

There's been recently lot of rumors about the possibility of "iPad Mini", i.e. an iPad with smaller than 9.7 inch screen that the normal iPad has. Apple has for quite some time resisted the need for different screen sizes on the iPhone – it has stuck with the original 3.5 inch screen, while others have gone wild with larger screens. And to its credit, iPhone is definitely more pocketable than the larger mobiles.

 The 9.7 inch iPad definitely is awesome for the immersive experience it is able to provide with so much screen estate, especially now that it has retina resolution (264dpi, viewed from 40cm distance). However, the e-reader market has been able to make a strong case (at least for some particular uses) for smaller-than-10-inch screens, with sizes closer to pocket book.

But that would require UI redesign?

One of the biggest practical reasons against doing another screen size for iPad is that it could very likely lead to UI redesign, as the physical size of the touch areas would be different. Both for Apple's apps and 3rd parties. However, Apple has been pretty genius with its math around screen sizes and pixels and resolutions. Essentially iPad Mini could use the same pixel size (1024x768) and UI as original iPad and still reduce the screen size to 7.85 inches (163dpi), while still being as easy to use as an original iPhone (also 163dpi).

How is that possible? Well that starts with the Apple Human Interface Guidelines, which state any interactive area must be at least 44px by 44px in size. Additionally, you can sometimes tweak this a bit by providing much wider interactive area, while reducing the height slightly.

 
Every iPhone and iPad follow this same rule (retina displays just double the pixels). So on iPhone the smallest button has physical size of 6.86 millimeters, while on the iPad the smallest button is 8.47 millimeters. As you can see, the iPad buttons are physically significantly bigger. But due to longer viewing distance (40cm versus 28cm on iPhone), they don't appear to be so large as they physically are, when compared to iPhone.

So a smaller iPad Mini (at 163dpi) could use the smallest physical button size of 6.86 millimeters, while still following the Apple HIG, and more importantly, being able to use the iPad UI and apps just as-is.

Ok, so how would that feel like then?


Well, it's pretty hard to get a feel of a new device, without having a real prototype. But you can try looking and trying the full size version of the picture below inside normal iPad. It is scaled to be physically correct size, when viewed on full screen in iPad.

As a comparison, here's the screen of the original iPhone with the same button measurements.


Once you go retina, you won't go back

After putting so much effort in showcasing how amazing the retina displays are, would Apple really launch iPad mini with a non-retina screen? While the R&D is ongoing, it's fine to use prototypes with 163dpi. When it comes to commercial releases, however, Apple is in no big hurry or pressure to et iPad Mini out of the door prematurely. So, maybe when it is possible to do 330dpi retina displays at 7.85 inches, the iPad Mini might become reality. As of March 2012 such displays are not available on the mass market. That kind of 7.85 inch retina display would have the same resolution as iPhone 4S and same amount of pixels as the new iPad, i.e. 2048x1536 at 330dpi.

The crazy math

Should Apple ever do iPad Mini with the above measurements, the logical next step would be to do larger iPhone as well, with the iPad size physical screen buttons. This would translate to roughly 4,32 inch screen, but unfortunately the resolution would be "only" around 267dpi, which is below the retina threshold. Additionally, for a phone, the pocket-ability would suffer as well. So no magical solutions there.

Sunday, July 03, 2011

Disrupting the market

So the Nokia N9 got finally launched, nearly 2 years after it's predecessor Nokia N900.

When N900 was show to the world, it demonstrated new ways to do full multitasking, integrated Skype and VOIP experience, a good solution to conversational SMS and instant messaging, online presence, integrated sharing, a very capable web browser... And a Unix terminal program installed by default on device. In a sea of smartphones of various degrees, it showed what a powerful mobile computer could be like. With a primarily landscape-oriented UI.

To this day, N900 is a device that is still referenced in blogs, when people talk about UI innovation, particularly when it comes to offering a full-scale multitasking experience. This is pretty remarkable especially considering that N900 has not received any mainstream-level adoption when it comes to the amount of devices sold. It's more of a "proof of concept" that leading-edge people can have as their own phone.

And now, the N9 takes the multitasking to the heart of the device, designing it so that it almost disappears. Compared to N900, the N9 is much more of a consumer product than any Maemo device before it, but its potential as a high-volume mainstream device is dampened by Elop's current Nokia strategy. But in fact, this means that the heritage of OSSO/Maemo/Meego continues - as a disruptive device to talk about. Again, it may not be the device that everyone owns, but it still will be a device that the blogs will reference to, when they talk about UI innovation. And that has an effect on how the other devices in the market will be designed.

These devices are the key for putting Nokia and "thought leadership" back together.